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GEICO joins a growing portfolio of leading PFL brand partners, including ESPN, Anheuser-Busch InBev and Air Force Reserve


The Professional Fighters League (PFL), the first organization ever to present MMA through a Regular Season, Playoffs and Championship format, today announced a partnership with GEICO, establishing the blue-chip brand as the “Official Insurance Partner of the PFL,” strengthening its connection to combat sports. GEICO joins a growing portfolio of leading PFL brand partners, including ESPN, Anheuser-Busch InBev and Air Force Reserve. 


“PFL partners with leaders and we are proud to align with another premium brand in GEICO as we continue to grow in just our second season,” said Peter Murray, CEO of the PFL. “Through Thursday night fight events on ESPN, real-time delivery of fighter performance data and analytics and our PFL Live app, we are engaging with fans throughout our Regular Season, Playoffs and Championship, providing partners with countless ways to reach a passionate and ever-growing community.” 


“MMA is one of the fastest growing sports in the United States, and its community of fans are passionate, loyal and highly engaged,” said GEICO Assistant Vice President of Marketing Bill Brower. “This partnership provides us the opportunity to reach and engage a new and unique audience as they enjoy PFL action all season long.” 



PFL action airs across ESPN2, ESPN+, the leading multi-sport streaming service, and ESPN Deportes, in addition to TSN in Canada, and on a wide and diverse group of premier global distribution partner platforms reaching over 150 countries around the world, including DAZN in Brazil, Sports Channel Network in the UK and many others.  


About Professional Fighters League

The Professional Fighters League (PFL) presents MMA for the first time in the sport-season format where individual fighters control their own destiny, competing in a regular season, playoffs, and championship.  PFL’s differentiated format and exciting fights sparked breakout growth for the league.   PFL events are Thursday nights primetime live on ESPN2 and ESPN+.


The PFL 2019 Season features elite MMA athletes across six weight classes, including the first-ever 155-pound women’s division, with each fighter having two fights during the PFL Regular Season in May, June, July, and August.  The top eight fighters in each weight class advance to the single-elimination PFL Playoffs in October, where fighters must fight twice and win twice in the same night to advance to the finals.  PFL Championship is New Year’s Eve with the winners of each title bout being crowned PFL World Champion of their respective weight class and earning $1 million.  Viewers will be delivered next-gen stats never before seen in MMA through the PFL’s proprietary SmartCage™ platform and Cagenomics™ technology.


PFL is backed by an investor group of sports, media, entertainment, and business titans.  Watch PFL live Thursday nights in the U.S. on ESPN2, ESPN+, ESPN Deportes.  PFL is also available in 130 countries around the world with leading local broadcasters.  


For more info visit www.PFLmma.com and follow PFL on Instagram (@PFLmma), Twitter (@ProFightLeague), and Facebook (/ProFightLeague).


About GEICO

GEICO (Government Employees Insurance Company), the second-largest auto insurer in the U.S., was founded in 1936 and insures more than 28 million vehicles. 

To make changes, report claims, print insurance cards and purchase additional products, policyholders can access their insurance policy here, connect via GEICO Mobile, phone or by visiting a GEICO local agent.

Homeowners, renters, condo, flood, identity theft  and term life coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, Inc.  Commercial auto and personal umbrella coverages are also available.

Visit www.geico.com for a quote or to learn more.  

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